CMS Money Online How to Create Unique Content |
| Posted: 03 Sep 2014 01:57 PM PDT Content Marketing campaigns are a great way to drive fresh traffic to your site, but who is going to create all of the content? If you are new to content marketing, first check out our guide to getting started. Once you have the basics there are two ways to go about generating content, you can hire a copywriter, or create it yourself. Both of these options have their benefits, but which one is best for your company? Hiring a Copywriter If you are already over worked, taking on the responsibility of generating fresh content might be too much. If this is your situation, have no fear because you can still get content by hiring copywriters. A copywriter is someone who you hire to write for you, and unlike a guest poster a copywriter will not require that you give them credit or a link. Hiring a good copywriter can be tough, and the prices for their work are pretty varied, but keep in mind that often you get what you pay for. $10/post sounds like a good deal, however the quality of the work will show compared to someone who charges $40/post. So if you go cheap, keep in mind you might need to spend a little bit of time cleaning the posts up. Creating Your Own Content If you feel like taking on the challenge yourself (which I encourage) than it is time for you to start writing. The benefit of creating your own content is that it gives you a venue where you can educate your customers, and you will likely do a better job than a copywriter. While most sites update once a week, I like to recommend that people publish at least twice a week, especially when they are starting out. Having this publishing schedule will help you build archives, and will yield better related links. As you create content, you should already have a list of topics to work on, so spend a little time and think about when you want to push each post out. Strategically releasing your blog posts lets your readers follow along, and you limit the risk of someone coming across ideas that have not yet been properly introduced.   |
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